Codes and Conventions of Newspaper Advertisements

Most adverts have the same conventions but as ours is for channel four, these are their main conventions:

- Channel 4 logo
- one main background image
- minimum amount of words for the tag line and documentary name
- Tag line and title of doc on basic font over a a rectangle box
- Bold text but that doesnt draw attention away from the main image.
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The two following adverts are from channel four, they show the typical conventions: